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PC Market In Poland Declines Despite Increased Consumer Demand for Notebooks in the Third Quarter, Says IDC

Warsaw, 24 Listopad, 2009

The PC market in Poland contracted for the fourth consecutive quarter in Q3 2009, with overall PC shipments declining 18% year on year, to just over 803,000 units, according to data from market research company IDC. Shipments of portable PCs dropped 13% year on year in the third quarter, while shipments of desktop PCs decreased by 26%.

"The increasing value of Polish currency against the U.S. dollar led to a decrease in average street prices of computers in Q3, by 21% in comparison with Q2, which drove greater demand for PCs in the consumer segment in Q3”, says Damian Godos, research analyst responsible for IDC's quarterly PC Tracker research in Poland.

Mini notebooks accounted for 7% of all portable PCs shipped in Q3 2009 in Poland, with more than 37,000 shipments in the back-to-school season.

"After steep year-on-year declines in Q2, when shipments of portable PCs shrank 18% and desktop PCs suffered a 45% drop, the Q3 data brings hope that the worst is behind the Polish PC market. We still forecast a downward trend, however, for the last three months of the year, but the decrease will be lower than in previous quarters," foresees Godos.

For more information on IDC's Poland Quarterly PC Tracker or other IDC personal computing research services in Poland, please contact Damian Godos, Research Analyst, IDC Poland, email: dgodos@idc.com, +48 22 548 40 50.

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives.

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To cover Central and Eastern Europe and the Middle East and Africa, IDC employs over 140 analysts in a coordinated network of offices in 20 countries, with regional research centers in Prague, Moscow, Dubai, and Istanbul. Customers include a wide range of ICT hardware, software, and services suppliers, governments, and members of the financial community.

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